Research Catalog

Patterns of entrepreneurship management / Jack M. Kaplan, Anthony C Warren.

Title
Patterns of entrepreneurship management / Jack M. Kaplan, Anthony C Warren.
Author
Kaplan, Jack M.
Publication
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2009.

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Details

Additional Authors
WARREN, aNTHONY c.
Description
418 p. : ill.; 26 cm.
Subjects
Note
  • Previous ed.: Patterns of entrepreneurship, 2007.
  • Glossary of terms (p. 403-407).
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Pt. 1. Getting Started as an Entrepreneur -- Ch. 1. What Is an Entrepreneur? -- Ch. 2. The Entrepreneurial Process -- Ch. 3. The Art of Innovation - Developing Ideas and Business Opportunities -- Ch. 4. Analyzing the Market, Customers, and Competition -- Ch. 5. Writing the Winning Business Plan -- Ch. 6. Setting Up the Company -- Pt. 2. Money Sources-Finding and Managing Funds -- Ch. 7. Bootstrapping and Financing the Closely Held Company -- Ch. 8. Equity Financing for High Growth -- Ch. 9. Managing the Money -- Pt. 3. Implementation -- Ch. 10. Discovering Value in Intellectual Property: The Competitive Edge -- Ch. 11. Business Models and the Power of Information -- Ch. 12. Managing the Team -- Pt. 4. Communicating and Exiting -- Ch. 13. Communicating the Opportunity -- Ch. 14. Scaling and Exiting the Venture -- Addendum: Three Case Studies Covering the Whole Book.
ISBN
  • 9780470169698 (pbk.)
  • 0470169699 (pbk.)
Owning Institutions
Columbia University Libraries