Research Catalog
Patterns of entrepreneurship management / Jack M. Kaplan, Anthony C Warren.
- Title
- Patterns of entrepreneurship management / Jack M. Kaplan, Anthony C Warren.
- Author
- Kaplan, Jack M.
- Publication
- Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2009.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HB615 .K366 2009 | Off-site |
Details
- Additional Authors
- WARREN, aNTHONY c.
- Description
- 418 p. : ill.; 26 cm.
- Subjects
- Note
- Previous ed.: Patterns of entrepreneurship, 2007.
- Glossary of terms (p. 403-407).
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Pt. 1. Getting Started as an Entrepreneur -- Ch. 1. What Is an Entrepreneur? -- Ch. 2. The Entrepreneurial Process -- Ch. 3. The Art of Innovation - Developing Ideas and Business Opportunities -- Ch. 4. Analyzing the Market, Customers, and Competition -- Ch. 5. Writing the Winning Business Plan -- Ch. 6. Setting Up the Company -- Pt. 2. Money Sources-Finding and Managing Funds -- Ch. 7. Bootstrapping and Financing the Closely Held Company -- Ch. 8. Equity Financing for High Growth -- Ch. 9. Managing the Money -- Pt. 3. Implementation -- Ch. 10. Discovering Value in Intellectual Property: The Competitive Edge -- Ch. 11. Business Models and the Power of Information -- Ch. 12. Managing the Team -- Pt. 4. Communicating and Exiting -- Ch. 13. Communicating the Opportunity -- Ch. 14. Scaling and Exiting the Venture -- Addendum: Three Case Studies Covering the Whole Book.
- ISBN
- 9780470169698 (pbk.)
- 0470169699 (pbk.)
- Owning Institutions
- Columbia University Libraries