Research Catalog
Twitterville : how businesses can thrive in the new global neighborhoods / Shel Israel.
- Title
- Twitterville : how businesses can thrive in the new global neighborhoods / Shel Israel.
- Author
- Israel, Shel, 1944-
- Publication
- New York, N.Y. : Portfolio, 2009.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD9696.8.U64 T955 2009 | Off-site |
Details
- Description
- xii, 306 p.; 22 cm.
- Subjects
- Note
- Includes index.
- Contents
- Introduction. James Buck Gets Out of Jail and Inspires This Book -- Pt. 1. How It Started -- Ch. 1. A Pinot Kills Odeo -- Ch. 2. Showtime -- Ch. 3. Dell's Parallel Avenues -- Ch. 4. Why Comcast Cares -- Ch. 5. Customers Take Control -- Pt. 2. What They're Doing -- Ch. 6. The Twitterville Marketplace -- Ch. 7. Global Companies, Local Touch -- Ch. 8. Seeing the Wizard -- Ch. 9. B2Bs Are People Too -- Ch. 10. Small Business, Big Footprint -- Ch. 11. Personal Branding -- Ch. 12. Braided Journalism -- Ch. 13. Conversations with Constituents -- Ch. 14. Goodwill Fund-raising -- Ch. 15. Dark Streets -- Pt. 3. How and Why -- Ch. 16. Tips, Metrics, and Finer Points -- Ch. 17. Global Neighborhoods -- Afterword: Getting Started.
- ISBN
- 9781591842798
- 1591842794
- LCCN
- 2009023415
- Owning Institutions
- Columbia University Libraries