Research Catalog

Marketing management : text and cases

Title
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Author
Dalrymple, Douglas J.
Publication
Santa Barbara [Calif.] : Wiley, [1976], ©1976.

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Details

Additional Authors
Parsons, Leonard J.
Description
ix, 643 pages : illustrations; 26 cm.
Series Statement
Wiley/Hamilton series in marketing
Uniform Title
Wiley/Hamilton series in marketing.
Subject
  • Marketing > Management
  • Marketing > Management > Case studies
Note
  • "A Wiley/Hamilton publication.
Bibliography (note)
  • Includes bibliographical references and indexes.
ISBN
0471191302
LCCN
75035760
OCLC
  • 1818594
  • ocm01818594
Owning Institutions
Columbia University Libraries