Research Catalog

The one to one manager : real-world lessons in customer relationship management / Don Peppers and Martha Rogers.

Title

The one to one manager : real-world lessons in customer relationship management / Don Peppers and Martha Rogers.

Author

Peppers, Don.

Supplementary Content

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2 Items

Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Use in library	HF5415.5 .P46 1999	Off-site
Not available - Please for assistance.	Text	Use in library		Off-site

Details

Description

xix, 268 p.; 20 cm.

Summary

"In The One to One Manager, Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives."--BOOK JACKET.

Subjects

ISBN

0385494084
9780385494083

LCCN

99026835

Owning Institutions

Columbia University Libraries