Research Catalog

The one to one manager : real-world lessons in customer relationship management / Don Peppers and Martha Rogers.

Title
The one to one manager : real-world lessons in customer relationship management / Don Peppers and Martha Rogers.
Author
Peppers, Don.
Supplementary Content
  • Contributor biographical information
  • Publisher description

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Details

Description
xix, 268 p.; 20 cm.
Summary
"In The One to One Manager, Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives."--BOOK JACKET.
Subject
  • Consumers' preferences
  • Customer relations > Management
  • Relationship marketing
ISBN
  • 0385494084
  • 9780385494083
LCCN
99026835
Owning Institutions
Columbia University Libraries