Research Catalog

Theoretical developments in marketing / [edited by] Charles W. Lamb, Patrick M. Dunne.

Title
Theoretical developments in marketing / [edited by] Charles W. Lamb, Patrick M. Dunne.
Publication
Chicago, Ill. : American Marketing Association, [1980], ©1980.

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Details

Additional Authors
  • American Marketing Association. http://id.loc.gov/authorities/names/n79073660
  • Dunne, Patrick M.
  • Lamb, Charles W.
  • Special Educators' Conference (1980 : Phoenix, Ariz.) http://id.loc.gov/authorities/names/n81046844
Description
xi, 269 pages; 28 cm.
Series Statement
Proceedings series (American Marketing Association)
Uniform Title
Proceedings series (American Marketing Association)
Subject
Note
  • Proceedings of the American Marketing Association's Special Educators' Conference held in Phoenix, Ariz., Feb. 10-13, 1980.
Bibliography (note)
  • Includes bibliographies and index.
ISBN
0877571384
LCCN
80012436
Owning Institutions
Columbia University Libraries