Research Catalog

Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard, Roger Pride.

Title
Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard, Roger Pride.
Publication
Oxford, UK ; Burlington, MA : Butterworth-Heinemann, 2010.

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Details

Additional Authors
  • Morgan, Nigel.
  • Pride, Roger.
  • Pritchard, Annette.
Description
xxxvii, 314 p. : ill.; 24 cm.
Subjects
Note
  • Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004.
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9781856178204 (pbk.)
  • 185617820X (pbk.)
Owning Institutions
Columbia University Libraries