Research Catalog
Starbucks / Marie Bussing-Burks.
- Title
- Starbucks / Marie Bussing-Burks.
- Author
- Bussing-Burks, Marie, 1958-
- Publication
- Santa Barbara, Calif. : Greenwood Press, c2009.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD9199.U54 S732 2009 | Off-site |
Details
- Description
- xiv, 154 p. : ill.; 25 cm.
- Series Statement
- Corporations that changed the world
- Uniform Title
- Corporations that changed the world.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Origins and history of Starbucks -- The founders and early management team -- Strategies and innovations : the coffee culture -- Guiding principles and coffee social responsibility -- How Starbucks moved ahead of the competition -- Financial results and Starbucks leadership -- Controversy and coffee competition -- Transition and future prospects.
- ISBN
- 9780313364587 (hardcover : alk. paper)
- 0313364583 (hardcover : alk. paper)
- 9780313364594 (ebook)
- 0313364591 (ebook)
- LCCN
- 2009022276
- Owning Institutions
- Columbia University Libraries