Research Catalog
Understanding user-Web interactions via Web analytics
- Title
- Understanding user-Web interactions via Web analytics / Bernard J. (Jim) Jansen.
- Author
- Jansen, Bernard J.
- Publication
- [San Rafael, Calif.] : Morgan & Claypool Publishers, [2009], ©2009.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | ZA4235 .J36 2009g | Off-site |
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Details
- Description
- xiii, 101 pages : illustrations; 24 cm.
- Series Statement
- Synthesis lectures on information concepts, retrieval, and services, 1947-9468 ; #6
- Uniform Title
- Synthesis lectures on information concepts, retrieval, and services ; #6.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 89-100).
- Additional Formats (note)
- Also available online.
- Contents
- 1. Understanding Web Analytics -- 2. The Foundations of Web Analytics: Theory and Methods -- 3. The History ofWeb Analytics -- 4. Data Collection for Web Analytics -- 5. Web Analytics Fundamentals -- 6. Web Analytics Strategy -- 7. Web Analytics as Competitive Intelligence -- 8. Supplementary Methods for Augmenting Web Analytics -- 9. Search Log Analytics -- 10. Conclusion -- 11. KeyTerms -- 12. Blogs for Further Reading.
- ISBN
- 9781598298512
- 1598298518
- LCCN
- 40017403647
- OCLC
- ocn464227874
- 464227874
- SCSB-14503222
- Owning Institutions
- Columbia University Libraries