Research Catalog

Measurement in marketing research : an alternative framework / Thomas Salzberger.

Title
Measurement in marketing research : an alternative framework / Thomas Salzberger.
Author
Salzberger, Thomas.
Publication
Cheltenham, UK ; Northampton, MA : Edward Elgar, c2009.

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TextRequest in advance HF5415.2 .S16 2009Off-site

Details

Description
xvii, 482 p. : ill.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 443-464) and indexes.
ISBN
  • 9781848441651 (hbk.)
  • 1848441657 (hbk.)
LCCN
2009930876
Owning Institutions
Columbia University Libraries