Research Catalog
A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.
- Title
- A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.
- Author
- Ward, Douglas B., 1961-
- Publication
- Philadelphia : Temple University Press, 2010.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.2 .W29 2010 | Off-site |
Details
- Description
- viii, 228 p. : ill., maps; 22 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- 1. A New Era of Business -- 2. An Unlikely Leader -- 3. What Was Commercial Research? -- 4. Winning over the Skeptics -- 5. Barbarians, Farmers, and Consumers -- 6. Readers as Consumers -- 7. Chasing the Consumer, Protecting the Company -- 8. The Legacy of Commercial Research.
- ISBN
- 9781439900154 (cloth : alk. paper)
- 1439900159 (cloth : alk. paper)
- LCCN
- 2008047856
- Owning Institutions
- Columbia University Libraries