Research Catalog

Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler, Nancy R. Lee.

Title
Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler, Nancy R. Lee.

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StatusFormatAccessCall NumberItem Location
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TextRequest in advance RA427.8 .S625 2011Off-site

Details

Additional Authors
  • Cheng, Hong, 1958-
  • Kotler, Philip.
  • Lee, Nancy, 1932-
Description
xxv, 422 p. : ill.; 23 cm.
Subject
  • Health Promotion
  • Health promotion
  • Public Health
  • Public health
  • Social Marketing
  • Social marketing
ISBN
  • 0763757977 (pbk.)
  • 9780763757977 (pbk.)
LCCN
2009022876
Owning Institutions
Columbia University Libraries