Research Catalog

Sales management simulation : participant's manual

Title
Sales management simulation : participant's manual / Ralph L. Day, Douglas J. Dalrymple.
Author
Day, Ralph L.
Publication
New York : Wiley, [1989], ©1989.

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Details

Additional Authors
Dalrymple, Douglas J.
Description
[iv], 19 pages, 145 unnumbered pages : illustrations; 28 cm
Subject
  • Management games
  • Sales management
  • Marketing > Simulation methods
  • Marketing > Decision making
ISBN
0471637505 (pbk.)
OCLC
  • 23250453
  • ocm23250453
Owning Institutions
Columbia University Libraries