Research Catalog

880-02 Zhongguo guang gao tong shi / Wang Yang bian zhu.

Title
Zhongguo guang gao tong shi / Wang Yang bian zhu.
Author
Wang, Yang.

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TextUse in library HF5813.C6 W36 2010Off-site

Details

Additional Authors
Wang, Yang.
Description
6, 244 p. : ill.; 24 cm.
Summary
本书是明天文库・广告系列之一.分析中国广告本体发展的阶段性特点,以及影响中国广告业发展的决定性因素,预测未来.
Series Statement
Ming tian wen ku. Guang gao xi lie
Subject
Advertising > China > History
ISBN
  • 7313060912
  • 9787313060914
Owning Institutions
Columbia University Libraries