Research Catalog

Readings in strategic marketing : analysis, planning, and implementation

Title
Readings in strategic marketing : analysis, planning, and implementation / [compiled by] Barton A. Weitz, Robin Wensley.
Publication
Chicago : Dryden Press, [1988], ©1988.

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TextRequest in advance HF5415.135 .R42 1988Off-site

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Details

Additional Authors
  • Weitz, Barton A.
  • Wensley, Robin, 1944-
Description
x, 534 pages : illustrations; 24 cm.
Series Statement
The Dryden Press series in marketing
Uniform Title
Dryden Press series in marketing.
Subject
  • Marketing > Decision making
  • Marketing > Management
Bibliography (note)
  • Includes bibliographies and index.
ISBN
0030208645 (pbk.)
LCCN
87022274
OCLC
  • 16527305
  • ocm16527305
Owning Institutions
Columbia University Libraries