Research Catalog

Nike

Title
Nike / Tracy Carbasho ; foreword by Kelley Murray Skoloda.
Author
Carbasho, Tracy.
Publication
Santa Barbara, Calif. : Greenwood, [2010], ©2010.

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Description
xiv, 132 pages : illustrations; 25 cm.
Summary
"Nike's immortal "Just Do It" slogan is included in the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsement as the foundation of its marketing and its dedication to incorporating advanced technology and materials in their products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings---two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets." "This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon."--BOOK JACKET.
Series Statement
Corporations that changed the world
Uniform Title
Corporations that changed the world.
Subject
  • Nike (Firm) > History
  • Sporting goods industry > United States > History
  • Sports > United States > Marketing
  • Footwear industry > United States > History
  • Athletic shoes > History
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Foreword / Kelley Murray Skoloda -- Chapter 1. Inspiring Excellence -- Chapter 2. The Vision behind the Victory -- Chapter 3. Just Do It -- Chapter 4. Become Legendary -- Chapter 5. Setting Precedents in College Sports -- Chapter 6. When Nike Athletes Stumble -- Chapter 7. High-Tech is High Stakes -- Chapter 8. Serving as a Role Model -- Chapter 9. The Rich Get Richer -- Chapter 10. Sharing the Wealth -- Chapter 11. There is No Finish Line.
ISBN
  • 9781598843422 (hard copy : alk. paper)
  • 1598843427 (hard copy : alk. paper)
  • 9781598843439 (ebook)
  • 1598843435 (ebook)
LCCN
  • 2010015774
  • 99939112152
OCLC
  • ocn548555542
  • 548555542
  • SCSB-9052651
Owning Institutions
Columbia University Libraries