Research Catalog

Cognitive and affective responses to advertising

Title
Cognitive and affective responses to advertising / edited by Patricia Cafferata, Alice M. Tybout.
Publication
Lexington, Mass. : Lexington Books, [1989], ©1989.

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Details

Additional Authors
  • Cafferata, Patricia.
  • Tybout, Alice M.
  • American Psychological Association. Division of Consumer Psychology.
  • Marketing Science Institute.
  • Needham Harper Worldwide.
  • Conference on Advertising and Consumer Psychology (4th : 1985 : Chicago, Ill.)
Description
vii, 414 pages : illustrations; 24 cm
Subjects
Note
  • Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide.
Bibliography (note)
  • Includes bibliographies and index.
ISBN
066914830X (alk. paper)
LCCN
88016884
OCLC
  • 18050392
  • ocm18050392
Owning Institutions
Columbia University Libraries