Research Catalog

Towards effective place brand management : branding European cities and regions / edited by Gregory Ashworth, Mihalis Kavaratzis.

Title
Towards effective place brand management : branding European cities and regions / edited by Gregory Ashworth, Mihalis Kavaratzis.
Publication
Cheltenham, UK ; Northampton, MA : Edward Elgar, c2010.

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Details

Additional Authors
  • Ashworth, G. J. (Gregory John)
  • Kavaratzis, Mihalis.
Description
xiv, 279 p. : ill.; 25 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9781848442429 (hbk.)
  • 1848442424 (hbk.)
Owning Institutions
Columbia University Libraries