Research Catalog

The dynamics of consumer response to price discounts

Title
The dynamics of consumer response to price discounts / by James M. Lattin and Randolph E. Bucklin.
Author
Lattin, James M.
Publication
Cambridge, Mass. : Marketing Science Institute, [1988], ©1988.

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Details

Additional Authors
Bucklin, Randolph E.
Description
32 pages : illustrations; 28 cm.
Series Statement
  • Working paper
  • Report ; no. 88-111
Uniform Title
  • Report (Marketing Science Institute)
  • Report (Marketing Science Institute) ; no. 88-111.
Subject
  • Price cutting > Mathematical models
  • Brand choice > Mathematical models
  • Consumers' preferences > Mathematical models
Note
  • "November 1988."
Bibliography (note)
  • Bibliography: p. 30-31.
Owning Institutions
Columbia University Libraries