Research Catalog

Valuing market strategies

Title
Valuing market strategies / George S. Day and Liam Fahey.
Author
Day, George S.
Publication
Cambridge, Mass. (1000 Massachusetts Ave., Cambridge, Mass. 02138) : Marketing Science Institute, [1988?]

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TextRequest in advance HF5415 .M31 no.88/112-88/113Off-site

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Details

Additional Authors
  • Fahey, Liam, 1951-
  • Marketing Science Institute. Research Program.
Description
pages 45-57; 28 cm.
Series Statement
Special report / Marketing Science Institute ; 88-112
Uniform Title
Report (Marketing Science Institute) ; no. 88-112.
Subject
  • Corporations > Valuation
  • Strategic planning
  • Marketing research
Note
  • Cover title.
  • "Research Program."
  • "Reprinted with permission from the Journal of marketing, published by the American Marketing Association, Vol. 52. No. 3 (July 1988)"--Report summary.
Bibliography (note)
  • Bibliography: p. 56-57.
OCLC
  • 19260288
  • ocm19260288
Owning Institutions
Columbia University Libraries