Research Catalog

Title

Sleights of mind : what the neuroscience of magic reveals about our everyday deceptions / Stephen L. Macknik and Susana Martinez-Conde ; with Sandra Blakeslee.

Author

Macknik, Stephen L.

Publication

New York : Henry Holt, 2010.

Items in the Library & Off-site

Details

Additional Authors

• Martinez-Conde, S. (Susana)
• Blakeslee, Sandra

Description

x, 291 p. : ill.; 25 cm.

Summary

Stephen Macknik and Susana Martinez-Conde, the founders of the new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable--a good magician uses your mind's own intrinsic properties against you. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education.--From publisher description.

Subject

• Optical illusions
• Magic tricks
• Neurosciences

Bibliography (note)

• Includes bibliographical references and index.

ISBN

• 9780805092813
• 0805092811

LCCN

• 2010030116
• 40018610490

OCLC

• 489009689
• ocn489009689
• SCSB-5554800

Owning Institutions

Columbia University Libraries