Research Catalog
Implementing the marketing concept through a program of customer visits
- Title
- Implementing the marketing concept through a program of customer visits / by Edward F. McQuarrie and Shelby H. McIntyre.
- Author
- McQuarrie, Edward F.
- Publication
- Cambridge, Mass. : Marketing Science Institute, [1990], ©1990.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415 .M31 no.90/107 | Off-site |
Holdings
Details
- Additional Authors
- McIntyre, Shelby H.
- Description
- 33 pages : illustrations; 28 cm.
- Series Statement
- Report ; no. 90-107
- Uniform Title
- Report (Marketing Science Institute) ; no. 90-107.
- Subjects
- Note
- "March 1990."
- Bibliography (note)
- Includes bibliographical references (p. 27-32).
- OCLC
- ocm21709697
- Owning Institutions
- Columbia University Libraries