Research Catalog

Les mots de la publicité : l'architecture du slogan

Title
Les mots de la publicité : l'architecture du slogan / Blanche Grunig.
Author
Grunig, Blanche-Noëlle.
Publication
[Paris] : Presses du CNRS, [1990], ©1990.

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TextRequest in advance HF6135 .G78 1990Off-site

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Details

Description
254 pages, 12 unnumbered pages of plates : illustrations; 24 cm.
Series Statement
CNRS plus
Uniform Title
CNRS plus.
Subject
  • Slogans
  • Advertising > France
  • Publicité > langage
Bibliography (note)
  • Includes bibliographical references (p. 243-[246]) and index.
ISBN
2876820390 :
LCCN
91163601
OCLC
ocm25009079
Owning Institutions
Columbia University Libraries