Research Catalog

Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon.

Title
Onward : how Starbucks fought for its life without losing its soul / Howard Schultz with Joanne Gordon.
Author
Schultz, Howard.
Publication
[Emmaus, Pa.] : Rodale, c2011.

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TextRequest in advance HD9199.U54 S737 2011Off-site

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Details

Additional Authors
Gordon, Joanne.
Description
xv, 350 p. : ill. (chiefly col.); 24 cm.
Summary
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
Subject
  • Coffee > United States > Marketing
  • Coffee industry > United States
  • Leadership > United States
  • Organizational change > United States
  • Schultz, Howard
  • Starbucks Coffee Company
Note
  • Includes index.
ISBN
  • 9781605292885 (hbk : acid-free paper)
  • 1605292885 (hbk : acid-free paper)
  • 9781609611651 (hardcover) (canceled/invalid)
  • 1609611659 (hardcover) (canceled/invalid)
LCCN
  • 2011003239
  • 40019170811
Owning Institutions
Columbia University Libraries