Research Catalog

Vision aids in America : a social history of eyewear and sight correction since 1900 / Kerry Segrave.

Title
Vision aids in America : a social history of eyewear and sight correction since 1900 / Kerry Segrave.
Author
Segrave, Kerry, 1944-
Publication
Jefferson, N.C. : McFarland, c2011.

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StatusFormatAccessCall NumberItem Location
TextRequest in advance HD9707.U62 S44 2011Off-site

Details

Description
v, 212 p. : ill.; 23 cm.
Summary
"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Contents
The years prior to 1900 -- Medical advice, lore and oddities -- Children and the needy -- Fashion and style -- Marketing -- Women -- Image, psychology, experiments -- Statistics -- Optometry laws -- Price-fixing, scams, retailing -- Contact lens -- Sunglasses.
ISBN
  • 9780786462919 (softcover : alk. paper)
  • 0786462914 (softcover : alk. paper)
LCCN
  • 2010053464
  • 99942834747
Owning Institutions
Columbia University Libraries