Research Catalog

Toyota under fire : lessons for turning crisis into opportunity / Jeffrey K. Liker, Timothy N. Ogden.

Title
Toyota under fire : lessons for turning crisis into opportunity / Jeffrey K. Liker, Timothy N. Ogden.
Author
Liker, Jeffrey K.
Publication
New York : McGraw-Hill, c2011.

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TextRequest in advance HD9710.J34 T6526 2011Off-site

Details

Additional Authors
Ogden, Timothy N.
Description
xxx, 241 p. : ill.; 22 cm.
Subjects
Note
  • Includes index.
Contents
The most admired company in the world -- The oil crisis and the great recession -- The recall crisis -- Response and the road to recovery -- Lessons.
ISBN
  • 9780071762991 (alk. paper)
  • 007176299X (alk. paper)
LCCN
  • 2011008765
  • 40019262556
Owning Institutions
Columbia University Libraries