Research Catalog
Managing the China challenge : how to achieve corporate success in the People's Republic / Kenneth Lieberthal.
- Title
- Managing the China challenge : how to achieve corporate success in the People's Republic / Kenneth Lieberthal.
- Author
- Lieberthal, Kenneth.
- Publication
- Washington, D.C. : Brookings Institution Press, c2011.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD2910 .L54 2011 | Off-site |
Details
- Description
- xviii, 149 p. : ill.; 24 cm.
- Summary
- "Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 133-141) and index.
- Contents
- Where China wants to go -- Growth drivers and constraints -- The operating environment -- Necessary changes in MNC strategy -- Managing risks -- Looking to the future.
- ISBN
- 9780815722045 (acid-free paper)
- 0815722044 (acid free paper)
- LCCN
- 2011014810
- 99944477671
- Owning Institutions
- Columbia University Libraries