Research Catalog

Analyzing corporate cultures in approaching the global marketplace

Title
Analyzing corporate cultures in approaching the global marketplace / by Frederick E. Webster, Jr., and Rohit Deshpandé.
Author
Webster, Frederick E.
Publication
Cambridge, Mass. : Marketing Science Institute, [1990], ©1990.

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TextRequest in advance HF5415.13 .W373 1990gOff-site

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Details

Additional Authors
Deshpande, Rohit.
Description
18 pages; 28 cm.
Series Statement
Report ; no. 90-111
Uniform Title
Report (Marketing Science Institute) ; no. 90-111.
Subject
  • Marketing > Management
  • International business enterprises > Management
  • Organization
Note
  • "June 1990."
Bibliography (note)
  • Includes bibliographical references (p. 16-17)
OCLC
ocm22199797
Owning Institutions
Columbia University Libraries