Research Catalog

Hearing the voice of the market : competitive advantage through creative use of market information

Title
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.
Author
Barabba, Vincent P., 1934-
Publication
Boston, Mass. : Harvard Business School Press, [1991], ©1991.

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Details

Additional Authors
Zaltman, Gerald.
Description
xiv, 294 pages : illustrations; 25 cm
Subject
  • Decision making
  • Industrial management
  • Marketing research
  • Competition
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
0875842410 (hard : acid free paper) :
LCCN
90044491
OCLC
  • 22209022
  • ocm22209022
Owning Institutions
Columbia University Libraries