Research Catalog

Guerrilla advertising 2 : more unconventional brand communication

Title
Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas.
Author
Lucas, Gavin, 1975-
Publication
London : Laurence King Pub., 2011.

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Details

Description
189 p. : col. ill.; 30 cm.
Alternative Title
Guerrilla advertising two
Subjects
Contents
Street propaganda -- Site-specific -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.
ISBN
  • 9781856697477 (pbk.)
  • 1856697479 (pbk.)
LCCN
99945032514
OCLC
  • 750894674
  • ocn750894674
  • SCSB-5601584
Owning Institutions
Columbia University Libraries