Research Catalog

Updating the USDA national breastfeeding campaign : workshop summary / Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Food and Nutrition Board, Institute of Medicine of the National Academies.

Title
Updating the USDA national breastfeeding campaign : workshop summary / Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Food and Nutrition Board, Institute of Medicine of the National Academies.
Publication
Washington, D.C. : National Academies Press, c2011.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance RJ216 .U64 2011Off-site

Details

Additional Authors
  • Institute of Medicine (U.S.). Food and Nutrition Board.
  • Moats, Sheila A.
  • Whitacre, Paula.
Description
ix, 114 p. : ill. (some col.), col. maps; 23 cm.
Summary
Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future--
Alternative Title
Updating the United States Department of Agriculture national breastfeeding campaign
Subject
  • Breast Feeding > economics
  • Breastfeeding > Economic aspects > United States
  • Breastfeeding > Economic aspects
  • Breastfeeding > United States
  • Breastfeeding promotion > United States
  • Breastfeeding promotion
  • Breastfeeding
  • Health Promotion
  • Health promotion > United States
  • Health promotion
  • Infant Welfare
  • Infants > Nutrition
  • Nuclear facilities > United States
  • Nuclear facilities
  • Poor women > Education > United States
  • Poor women > Education
  • United States
Genre/Form
Congress.
Bibliography (note)
  • Includes bibliographical references.
Additional Formats (note)
  • Also available online in Open Book format via the National Academies Press home page.
Contents
Opening session -- What has changed? -- Lessons learned from other social marketing and breastfeeding campaigns -- Where does the breastfeeding campaign go from here? -- Responses and concluding remarks.
ISBN
  • 9780309219198
  • 0309219191
LCCN
2011275259
Owning Institutions
Columbia University Libraries