Research Catalog

Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber.

Title: Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber.
Author: Slywotzky, Adrian J.
Publication: New York : Crown Business, c2011.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Use in library	HB801 .S56 2011	Off-site

Details

Additional Authors

Weber, Karl, 1953-

Description

viii, 357 p.; 25 cm.

Summary

"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--

Subject

Bibliography (note)

Includes bibliographical references and index.

ISBN

9780307887320 (hardback)
0307887324 (hardback)

LCCN

2011009633

Owning Institutions

Columbia University Libraries