Research Catalog

ARF guidelines handbook : the Advertising Research Foundation compendium of guidelines to good advertising, marketing and media research practice.

Title
ARF guidelines handbook : the Advertising Research Foundation compendium of guidelines to good advertising, marketing and media research practice.
Publication
New York : Advertising Research Foundation, 1990.

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TextRequest in advance HF5801 .A42 1990gOff-site

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Details

Additional Authors
Advertising Research Foundation.
Description
375 pages; 24 cm
Subject
OCLC
  • 23474140
  • ocm23474140
Owning Institutions
Columbia University Libraries