Research Catalog

Marketplace advocacy campaigns : generating public support for business and industry

Title
Marketplace advocacy campaigns : generating public support for business and industry / Barbara M. Miller.
Author
Miller, Barbara Manning
Publication
Amherst, N.Y. : Cambria Press, c2012.

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Details

Description
xvi, 167 p. : ill.; 24 cm.
Subject
  • Advocacy advertising
  • Business > Public opinion
  • Industrial promotion
  • Public relations
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Introduction -- Marketplace advocacy in action -- Issue and marketplace advocacy -- Model of marketplace advocacy influence -- Methods and procedures -- Results -- Discussion -- Conclusions.
ISBN
  • 9781604977899
  • 1604977892
LCCN
  • 2011045923
  • 99946665527
OCLC
  • ocn760068835
  • 760068835
  • SCSB-5621107
Owning Institutions
Columbia University Libraries