Research Catalog

Pricing segmentation and analytics

Title
Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson.
Author
Bodea, Tudor
Publication
New York, NY : Business Expert Press, 2012.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextUse in library HF5416.5 .B636 2012gOff-site

Details

Additional Authors
Ferguson, Mark, 1969-
Description
160 p. : ill.; 23 cm.
Series Statement
Marketing strategy collection, 2150-9654
Uniform Title
Marketing strategy collection.
Subject
  • Pricing
  • Revenue management
  • Market segmentation
Bibliography (note)
  • Includes bibliographical references (p. [147]-151) and index.
Contents
1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index.
ISBN
  • 9781606492574 (pbk.)
  • 1606492578 (pbk.)
LCCN
99947681040
OCLC
  • 749853642
  • ocn749853642
  • SCSB-5630247
Owning Institutions
Columbia University Libraries