Research Catalog
Pricing segmentation and analytics
- Title
- Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson.
- Author
- Bodea, Tudor
- Publication
- New York, NY : Business Expert Press, 2012.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5416.5 .B636 2012g | Off-site |
Details
- Additional Authors
- Ferguson, Mark, 1969-
- Description
- 160 p. : ill.; 23 cm.
- Series Statement
- Marketing strategy collection, 2150-9654
- Uniform Title
- Marketing strategy collection.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [147]-151) and index.
- Contents
- 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index.
- ISBN
- 9781606492574 (pbk.)
- 1606492578 (pbk.)
- LCCN
- 99947681040
- OCLC
- 749853642
- ocn749853642
- SCSB-5630247
- Owning Institutions
- Columbia University Libraries