Research Catalog

Ethics in marketing and communications : towards a global perspective / edited by Mary M. McKinley.

Title
Ethics in marketing and communications : towards a global perspective / edited by Mary M. McKinley.
Publication
London : Palgrave Macmillan, 2012.

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StatusFormatAccessCall NumberItem Location
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TextRequest in advance HF5387 .E8465 2012Off-site

Details

Additional Authors
McKinley, Mary M.
Description
xi, 130 pages; 23 cm.
Subject
  • BUSINESS & ECONOMICS / Business Communication / General
  • BUSINESS & ECONOMICS / Business Ethics
  • BUSINESS & ECONOMICS / Marketing / General
  • Business ethics
  • Social responsibility of business
ISBN
  • 9780230358553
  • 0230358551
LCCN
  • 2011049341
  • 40020783228
Owning Institutions
Columbia University Libraries