Research Catalog

Marketing and public relations for museums, galleries, cultural and heritage attractions

Title
Marketing and public relations for museums, galleries, cultural and heritage attractions / Ylva French and Sue Runyard.
Author
French, Ylva.
Publication
Abingdon, Oxon [U.K.] ; New York : Routledge, 2011.

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TextUse in library AM121 .F74 2011Off-site

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Details

Additional Authors
Runyard, Sue.
Description
xviii, 365 pages : illustrations; 25 cm
Subject
  • Museums > Marketing
  • Museums > Public relations
  • Arts > Marketing
  • Arts > Public relations
  • Cultural property > Marketing
  • Cultural property > Public relations
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 0415610451 (hardback)
  • 041561046X (pbk.)
  • 0203813758 (ebook)
  • 9780415610452 (hardback : alk. paper)
  • 9780415610469 (pbk. : alk. paper)
  • 9780203813751 (ebook)
LCCN
2010050822
OCLC
  • ocn659751928
  • 659751928
  • SCSB-9698286
Owning Institutions
Columbia University Libraries