Research Catalog

Title

Ethical chic : the inside story of the companies we think we love / Fran Hawthorne.

Author

Hawthorne, Fran.

Publication

Boston : Beacon Press, [2012], ©2012.

Items in the Library & Off-site

Holdings

Details

Description

xxvi, 181 pages; 24 cm

Subjects

• Social responsibility of business > United States > Case studies
• Corporations > Moral and ethical aspects > United States > Case studies
• Corporate image > United States > Case studies
• Business ethics > United States > Case studies
• Brand loyalty > United States > Case studies

Bibliography (note)

• Includes bibliographical references.

Contents

Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.

ISBN

• 9780807000946 (alk. paper)
• 0807000949 (alk. paper)

LCCN

• 2011048739
• 40021040667

OCLC

• ocn755696714
• 755696714
• SCSB-9399367

Owning Institutions

Columbia University Libraries