Research Catalog
Business model generation : a handbook for visionaries, game changers, and challengers
- Title
- Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
- Author
- Osterwalder, Alexander.
- Publication
- Hoboken, NJ : Wiley, [2010], ©2010.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Not available - Please for assistance. | Text | Request in advance | HD30.28 .O778 2010 | Off-site |
Holdings
Details
- Additional Authors
- Description
- 278 pages : illustrations (some color); 19 x 25 cm
- Summary
- Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. 278).
- Contents
- 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
- ISBN
- 9780470876411 (pbk. : alk. paper)
- 0470876417
- LCCN
- 2011280326
- OCLC
- ocn648031756
- 648031756
- SCSB-14408025
- Owning Institutions
- Columbia University Libraries