Research Catalog

Determining inter-brand substitutability through survey measurement of consumer preference structures

Title
Determining inter-brand substitutability through survey measurement of consumer preference structures / Randolph E. Bucklin, V. Srinivasan.
Author
Bucklin, Randolph E.
Publication
Cambridge, Mass. : Marketing Science Institute, 1991.

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Details

Additional Authors
  • Srinivasan, V.
  • Marketing Science Institute.
Description
39 pages; 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 91-102
Uniform Title
Report (Marketing Science Institute) ; no. 91-102.
Subject
  • Market surveys > Research
  • Consumer behavior > Research
  • Brand choice > Research
Note
  • "January 1991."
  • "This paper develops Professional Structure Measurement (PSM), a survey-based approach to measuring cross-price elasticities and brand-switching matrices within a product class"--p. [i].
Bibliography (note)
  • Includes bibliographical references (p. 29-30).
OCLC
ocm23202926
Owning Institutions
Columbia University Libraries