Research Catalog
Financing sport
- Title
- Financing sport / Dennis R. Howard, John L. Crompton.
- Author
- Howard, Dennis R., 1945-
- Publication
- Morgantown, WV : Fitness Information Technology, [2004], ©2004.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | GV716 .H69 2004 | Off-site |
Details
- Additional Authors
- Crompton, John L.
- Description
- xviii, 607 pages : illustrations; 29 cm.
- Series Statement
- Sport management library
- Uniform Title
- Sport management library.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Sport in the new millenium -- The challenges facing college and professional sports -- Trends in sport facility investment - The principles of economic impact analysis -- Alternate justifications for public subsidy -- Sources of public sector funding -- Sport enterprises' sources of revenue -- Implementation of public-private partnerships -- Ticket sales and operations -- Sale of broadcast rights -- Sales of foodservice and souvenir concessions -- Nature of the sponsorship exchange -- Corporate concerns in sponsorship partnerships -- Soliciting sponsorships from business organizations -- Measuring the impact of sponsorship.
- ISBN
- 1885693389
- 9781885693389
- LCCN
- 2003108982
- OCLC
- ocm53042590
- SCSB-5652053
- Owning Institutions
- Columbia University Libraries