Research Catalog

L'enfant et la publicité : les chemins de la séduction / Jean-Noël Kapferer.

Title
L'enfant et la publicité : les chemins de la séduction / Jean-Noël Kapferer.
Author
Kapferer, Jean-Noël.
Publication
Paris : Dunod, c1985.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextUse in library HF5822 .K23 1985Off-site

Holdings

Details

Description
vi, 199 p. : ill.; 24 cm.
Summary
Ce livre bien documenté représente "la prise de parole de la science" sur ce sujet.
Series Statement
Communications
Subject
  • Advertising > Psychological aspects
  • Advertising and children
  • Persuasion (Psychology)
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 183-193.
Processing Action (note)
  • committed to retain
ISBN
2040164138 :
LCCN
^^^86192903^
Owning Institutions
Harvard Library