Research Catalog

Vers une société des consommateurs : du marketing au consumérisme / Sylvain Wickham.

Title
Vers une société des consommateurs : du marketing au consumérisme / Sylvain Wickham.
Author
Wickham, Sylvain
Publication
[Paris] : Presses universitaires de France, 1976.

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Details

Description
213 p.; 21 cm.
Summary
Monograph on current trends in retail marketing systems and consumer protection in affluent societys, with particular reference to practices in the USA and France - covers distribution networks, competition pressures, consumer behaviour, credit systems, publicity, market study, public interest associations and interest group activities, etc., and includes legal aspects and social implications. References and statistical tables.
Series Statement
Collection SUP. L'économiste ; 57
Uniform Title
Economiste ; 57.
Subject
  • Marketing
  • Consumer protection
  • Consumer Advocacy
Genre/Form
  • reference.
  • référence bibliographique.
  • referencia.
Bibliography (note)
  • Includes bibliographical references.
Processing Action (note)
  • committed to retain
  • committed to retain
LCCN
^^^76473654^
OCLC
  • 2427545
  • SCSB-12296058
Owning Institutions
Harvard Library