Research Catalog

Title

Magnitude scaling, quantitative measurement of opinions / Milton Lodge.

Author

Lodge, Milton.

Publication

Beverly Hills : Sage Publications, c1981.

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Holdings

Details

Description

87 p. : graphs; 22 cm.

Summary

This text serves as an introduction, with practical examples and suggestions as to log-log plotting. There are examples, validity studies and several suggestions as to the value of line marking as a questionnaire response mode.

Series Statement

Sage university papers series. Quantitative applications in the social sciences ; no. 07-025

Uniform Title

Quantitative applications in the social sciences ; no. 07-025.

Subject

• Magnitude scaling
• Public opinion polls
• Scaling (Social sciences)
• Sociometric Techniques
• Statistics
• Statistics

Bibliography (note)

• Bibliography: p. 83-85.

Processing Action (note)

• committed to retain

Contents

• 1. Introduction to the magnitude scaling of social judgments -- 2. Overview of psychophysics -- Exercise A: Numeric estimation of metric stimuli -- The power law -- Exercise B: The category scaling of metric stimuli -- Exercise C: Comparison of magnitude to category scales -- Exercise D: Numeric estimation of social stimuli -- 3. The validation of magnitude scales -- The cross-modality matching paradigm -- The transition from sensory to social psychophysical scaling -- An adjectival scale for measuring political support -- A laboratory-derived scales of support -- Testing the support scale in the real world -- 4. The magnitude scaling and validation of social opinion scales in survey research -- General procedures for survey research applications -- Response modalities -- The survey instrument -- The calibration of response modalities -- Instructions for the calibration of the line and number -- Response measures -- Preparation of calibration data --^
• Calculation of the geometric mean -- Analysis of the cross-model matches to the calibrating metric -- Error-in-both-variables regression -- Survey instructions for the magnitude scaling of social items -- Analysis of the matches to social scale items -- Guidelines for the correction of regression bias -- Calculation of social scale values -- The analysis of individual-level response data -- Employing stimulus-type magnitude scales in survey instruments -- Problems and prospects of the scale-building approach -- 5. The direct magnitude scaling of political judgments -- General scaling procedures -- Survey instructions for direct magnitude scaling -- Calculation of scale values -- The plotting and analysis of direct magnitude judgments -- Analysis of ratio relationships -- 6. Comparing category to magnitude scales of social opinion -- 7. Research decisions -- Comparability -- Time costs -- Alternative strategies to the cross-modality matching paradigm --^
• Skipping the calibration procedure -- One response measure without calibration -- The use of one calibrated response measure -- 8. Conclusion: the relative utility of magnitude over category scales.

ISBN

0803917473 (pbk.) :

LCCN

^^^81052923^

Owning Institutions

Harvard Library