Research Catalog

Transit marketing : successes and failures / Richard L.Oram ; topic panel, Albert Babinicz ... [et al.].

Title
Transit marketing : successes and failures / Richard L.Oram ; topic panel, Albert Babinicz ... [et al.].
Author
Oram, Richard L.
Publication
Washington, D.C. : Transportation Research Board, National Research Council, [1987].

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Details

Additional Authors
  • Babinicz, Albert.
  • National Cooperative Transit Research & Development Program (U.S.)
  • United States. Urban Mass Transportation Administration
Description
26 p. : ill.; 28 cm.
Series Statement
Synthesis of transit practice, 0732-1856 ; 12
Uniform Title
Synthesis of transit practice ; 12.
Subject
  • Local transit > United States > Marketing
  • Transportation > United States > Marketing
Note
  • At head of title: National Cooperative Transit Research & Development Program.
  • "September 1987."
  • "Research sponsored by the Urban Mass Transportation Administration of the U.S. Deparmtment of Transportation."
Bibliography (note)
  • Bibliography: p. 25.
Processing Action (note)
  • committed to retain
ISBN
0309044103
LCCN
^^^87050688^
Owning Institutions
Harvard Library