Research Catalog

Press advertising : a study of selected advertising / Navin Mathur.

Title
Press advertising : a study of selected advertising / Navin Mathur.
Author
Mathur, Navin.
Publication
Bombay : Himalaya Pub. House, 1987.

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TextRequest in advance HF6039 .M38 1987Off-site

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Additional Authors
Chandler, Alfred D. (Alfred Dupont), 1918-2007,
Description
xii, 256 p. : ill.; 23 cm.
Summary
Study of the advertising of selected dentifrices manufactured in India.
Subject
  • Advertising > Public opinion. > India
  • Advertising, Newspaper > India > Public opinion
  • Dentifrices > India > Public opinion
  • Public opinion > India
Bibliography (note)
  • Bibliography: p. [253]-256.
Processing Action (note)
  • committed to retain
LCCN
^^^88900338^
OCLC
21197661
Owning Institutions
Harvard Library