Research Catalog
Using communication theory : an introduction to planned communication / Sven Windahl and Benno H. Signitzer, with Jean T. Olson.
- Title
- Using communication theory : an introduction to planned communication / Sven Windahl and Benno H. Signitzer, with Jean T. Olson.
- Author
- Windahl, Swen, 1942-
- Publication
- London ; Newbury Park, Calif. : Sage Publications, 1992.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | P95.815 .W56 1992 | Off-site |
Details
- Additional Authors
- Description
- 248 p. : ill.; 25 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references (p. [223]-242) and index.
- Processing Action (note)
- committed to retain
- Contents
- PREFACE -- 1. Introduction -- PART I. THE BASICS -- 2. Conceptual tools -- 3. The nature of communication planning -- 4. Not all problems are communication problems -- 5. Categorization of basic strategies -- PART II. THEORETICAL APPROACHES TO COMMUNICATION PLANNING -- 6. Multi-step flow approaches -- 7. A network approach -- 8. Systems theory perspectives -- 9. Social marketing perspectives -- 10. Communicaton campaigns : a meeting place for different approaches -- PART III. THE ELEMENTS OF MASS COMMUNICATION THEORIES -- 11. The sender/communicator -- 12. The message -- 13. The medium -- 14. The audience -- 15. Effects -- Glossary -- Bibliography -- Index.
- ISBN
- 0803984308
- 0803984316 (pbk.)
- LCCN
- ^^^91050651^
- Owning Institutions
- Harvard Library