Research Catalog

Les enfants, la consommation et le marketing / Joël Brée.

Title
Les enfants, la consommation et le marketing / Joël Brée.
Author
Brée, Joël.
Publication
Paris : Presses universitaires de France, c1993.

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StatusFormatAccessCall NumberItem Location
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TextUse in library HF5415.32 .B74 1993xOff-site

Holdings

Details

Description
310 p.; 22 cm.
Series Statement
Collection Gestion
Uniform Title
Collection Gestion (Presses universitaires de France)
Subject
  • Advertising and children
  • Child consumers
  • Consumer behavior
  • Marketing > Social aspects
  • Television advertising
  • Television and children
Note
  • Includes index.
Bibliography (note)
  • Bibliography: p. 281-303.
Processing Action (note)
  • committed to retain
ISBN
2130452337
Owning Institutions
Harvard Library