Research Catalog

Como competir y ganar en el mercado de la opinión pública / Alberto Borrini.

Title
Como competir y ganar en el mercado de la opinión pública / Alberto Borrini.
Author
Borrini, Alberto.
Publication
Buenos Aires : Editorial Atlántida, c1992 .

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Details

Description
268 p. [18] leaves of plates : ill.; 22 cm.
Subject
  • Marketing research
  • Communication in marketing
  • Public opinion
  • Advertising
Bibliography (note)
  • Includes bibliographial references.
Processing Action (note)
  • committed to retain
ISBN
9500810727
OCLC
31945903
Owning Institutions
Harvard Library