Research Catalog
The practice of public relations [by] L. Roy Blumenthal.
- Title
- The practice of public relations [by] L. Roy Blumenthal.
- Author
- Blumenthal, L. Roy
- Publication
- New York, Macmillan [1972]
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HM263 .B563 | Off-site |
Holdings
Details
- Description
- xvi, 278 p.; 26 cm.
- Subject
- Bibliography (note)
- Includes bibliographies.
- Processing Action (note)
- committed to retain
- Contents
- Introduction to the practice of public relations -- Role of the practitioner -- Financial and industrial public relations -- Commercial public relations -- Institutional public relations -- Governmental public relations -- Impact of television on public relations practice -- The art of getting, holding and losing clients -- Ethics of public relations.
- LCCN
- ^^^70161430^//r72
- OCLC
- 308526
- Owning Institutions
- Harvard Library