Research Catalog

The practice of public relations [by] L. Roy Blumenthal.

Title
The practice of public relations [by] L. Roy Blumenthal.
Author
Blumenthal, L. Roy
Publication
New York, Macmillan [1972]

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Details

Description
xvi, 278 p.; 26 cm.
Subject
  • Public Relations
  • Public relations
Bibliography (note)
  • Includes bibliographies.
Processing Action (note)
  • committed to retain
Contents
Introduction to the practice of public relations -- Role of the practitioner -- Financial and industrial public relations -- Commercial public relations -- Institutional public relations -- Governmental public relations -- Impact of television on public relations practice -- The art of getting, holding and losing clients -- Ethics of public relations.
LCCN
^^^70161430^//r72
OCLC
308526
Owning Institutions
Harvard Library