Research Catalog
Caveat emptor! : An introductory analysis of consumer problems / Roger M. Swagler.
- Title
- Caveat emptor! : An introductory analysis of consumer problems / Roger M. Swagler.
- Author
- Swagler, Roger M. (Roger Milton), 1941-
- Publication
- Lexington, Mass. : D. C. Heath, [1975]
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HC79.C63 S94 | Off-site |
Holdings
Details
- Additional Authors
- Description
- ix, 269 p.; 24 cm.
- Subject
- Note
- Second ed. (c1979) published under title: Consumers and the market.
- Bibliography (note)
- Includes bibliographical references and index.
- Processing Action (note)
- committed to retain
- Contents
- For sale, one island : our price, $24 -- There is nothing so futile as a marginal utile -- In search of the rational consumer -- The crystal ball is clouded -- A little knowledge is a dangerous thing -- A detour on Madison Avenue : advertising and information -- The consumer : sovereign, subject, or sucker? -- Government and consumer protection : the uncertain ally -- Consumption and the public sector : making taxes pay -- The plight of the low-income consumer -- The future of the consumer society : waiting for the apocalypse.
- ISBN
- 066986983X
- LCCN
- ^^^74009148^
- OCLC
- 1287573
- SCSB-12042205
- Owning Institutions
- Harvard Library